Upcoming Events

Now - December 31

Unlock the ultimate Dallas Cowboys experience. With a two-night stay at Omni Frisco, complimentary valet parking, a gourmet dinner at the Cowboys Club, and a guided tour of the Cowboys' World Headquarters, immerse yourself in the heart of America's Team.

December 20 & 21

Attend a thrilling Dallas Cowboys game at AT&T Stadium and tour the Dallas Cowboys World Headquarters. Plus get into the holiday spirit with the Cowboys Christmas Extravaganza—you’ll get a stunning view from your private cabana at The Edge Pool Terrace.

March 19 - 21 | All day event
Ford Center
Open to the public

The Big 12 Pro Day returns to The Star in Frisco for its second annual event, in partnership with the NFL. Held at the Dallas Cowboys' global headquarters, the event will feature a showcase of Big 12 football athletes as they take the next step in their careers in front of NFL franchises inside Ford Center at The Star.

Event Dates & Times:
March 19: 8:00 AM - 8:00 PM
March 20: 8:00 AM - 7:00 PM
March 21: 8:00 AM - 3:00 PM

Saturday, March 22 | 10 AM - 4 PM
Tostitos Championship Plaza
Complimentary Entry

Market at The Star is Back! Shop Fleastyle’s free outdoor market in Frisco, TX at the Dallas Cowboys World Headquarters. This pop-up event features a curated mix of fashion, jewelry, home décor and other unique lifestyle goods vendors.

Thursday, May 8 | 10 AM - 4 PM
Ford Center

The 60th ACM Awards marks a return to Frisco, Texas for the third consecutive year.
Hosted by entertainment icon Reba McEntire, Thursday, May 8th, 2025 live from Ford Center at The Star in Frisco, Texas and streaming exclusively on Prime Video. 

Pre-Sale Tickets are Available by Signing up for a Free Fan Membership Newsletter at ACM A-List.

Omni Frisco at The Star hosts many culinary events throughout the year. Enjoy chef curated menus and hand crafted cocktails when you join us for one of our dining experiences or celebrations. 

Thursday | November 23
Neighborhood Services

The things that matter are even more special during the holiday season. A delicious culinary experience is the best way to celebrate all the things that mean the most to you during this Thanksgiving season. Breakfast and dinner menus will also be available.

Thanksgiving Menu (PDF, 757 KB)

Learn More

Wednesday | February 7
6 PM - 9 PM
The Star District

Come celebrate the season of love during the Valentine’s Sip & Stroll in The Star District! Enjoy sips and bites, love songs and photo moments, gift shopping, exclusive offers, complimentary valentine’s takeaways, and much more during our sip & stroll featuring 15+ participating shops & restaurants in The Star District.

Learn More

Wednesday, October 23
Tostitos Championship Plaza
7 PM 
Complimentary Event | Open to the Public

Join us for a showing of The Nightmare before Christmas presented by Monument Realty on Wednesday, October 23rd. Showtime starts at 7pm on Tostitos Championship Plaza.

Looking to have a dinner picnic on the Plaza during the movie? Order and pick up to-go from one of the delicious restaurants just steps away in The Star District and bring it to the Plaza.

November 22 - December 21 | 6 PM
Tostitos Championship Plaza

This holiday season, the Dallas Cowboys will host the seventh annual Cowboys Christmas Extravaganza powered by Reliant at The Star in Frisco every Friday and Saturday evening at 6pm from November 22 through December 21.

Cowboys Christmas Extravaganza powered by Reliant is an electrifying 20-minute show that ignites The Star with a powerful mix of game day excitement and Christmas cheer on Tostitos Championship Plaza. The show kicks off with a dazzling performance by the world-famous Dallas Cowboys Cheerleaders, followed by the lighting of The Star’s 67-foot LED Christmas tree by a Dallas Cowboys football legend. Cowboys Christmas Extravaganza showcases a magical lineup of 66 gameday performers, including Dallas Cowboys Rhythm and Blue, Cowboys Rookie Squad, Rowdy, and a special appearance by Santa Claus. Fan-favorite moments from the show include the tree’s stunning light display synchronized with original Christmas music and pyro which lights up the sky at The Star.
This event is complimentary and open to the public. Parking is complimentary and available onsite.

Extravaganza Dates are Fridays and Saturdays, starting November 22nd through December 21st. See dates below:

Friday, November 22 & Saturday, November 23
Friday, November 29 & Saturday, November 30
Friday, December 6 & Saturday, December 7
Friday, December 13 & Saturday, December 14
Friday, December 20 & Saturday, December 21

November 22 - December 24 
Santa's Cottage - 3620 The Star Blvd., Suite 1205
By appointment only

Santa at the Star presented by Monument Realty will welcome Santa Claus to his Cowboys fan-themed set at The Star. Visitors will have the opportunity to take a photograph with Santa inside his custom Dallas Cowboys cottage. Photo packages start at $39 and each includes a printed 5×7 photo. Visitors can save $5 when they book their appointment before December 6 using code STAR5.

Complimentary parking is available in the Silver Parking Garage located off of Gaylord Parkway.

November 25 & 25
Charlotte Jones Collection Inside Omni Frisco Hotel

Shop at Charlotte Jones Collection, the essential fashion destination for visitors of the hotel and The Star as well as any local fashion and lifestyle lovers and receive a 15% off* your purchase. From exquisite Shinola watches and stadium-approved POLICY handbags to exclusively designed items by notable fashion favorite Kendra Scott, you’ll find the perfect gift for your loved ones.

*Exclusions apply